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Published on : Monday, May 16, 2016
Sabre Corporation , the leading technology provider to the global travel industry, hosted airline representatives from around Asia Pacific in Vietnam to learn about current travel trends, challenges and opportunities facing the airline industry.
APAC is expected to account for up to half of total annual increase in air traffic by 2020and routes to, from and within Asia Pacific are projected to see an extra 1.8 billion annual passengers by 2034. In relative terms the region is expected to account for 42 percent of global passenger traffic.
“The airline industry was more profitable in 2015 than it has been for almost five decades and reduced operating costs due to declines in oil prices alongside continued growth in passenger numbers make the immediate outlook rosy. However the challenge that lies ahead for airlines is sustaining these higher profits against an uncertain macroeconomic and geopolitical backdrop,” commented Chris Wilding, senior vice president for Supplier Commerce, Sabre Travel Network.
Topics presented during the conference ranged from new airline merchandising opportunities and technology innovations helping capture deeper data insights to adapting to rapidly evolving traveller demands.
“All travel companies, from airlines to agents, are faced with one unifying challenge today: changing traveller expectations. Speed, choice, flexibility, personalisation – today’s highly connected mobile traveller is more discerning in their approach to travel, and is demanding an enhanced end-to-end experience,” added Hans Belle, vice president for Supplier Commerce and Strategic Partnerships, Sabre Travel Network Asia Pacific. “If we go beyond keeping-pace-with to truly shaping the traveller experience of tomorrow, then we’re onto something. And that’s what we’re one hundred percent focused on doing for our customers today.”