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Published on : Monday, November 21, 2016
Sabre Corporation, the leading technology provider to the global travel industry, announced that Philippine Airlines (PAL) will use AirVision Commercial Analytics in order to see daily revenue performance more consistently and accurately. This new solution simplifies and enables consistent decision making across several commercial planning divisions by bringing all the data to one place and in real-time.
When airlines collect data, they are challenged with deriving meaningful insights from the data. Commercial Analytics delivers unique and actionable insights that create a competitive advantage and allow airlines to make more informed decisions. In today’s extremely competitive environment, it is critical that all commercial departments draw from the same information. This drives consistent actions across the sales, revenue management, pricing and partnership departments to maximize revenue opportunities.
“Sabre’s Commercial Analytics will allow Philippine Airlines to make more actionable decisions,” said Dasha Kuksenko, vice president and regional general manager – Airline Solutions, Asia Pacific. “This solution also enables the airline to maximize revenue, improve efficiency and productivity, while driving a competitive advantage. By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases. This gives the airline more insights into their customers’ purchase propensities and the ability to recommend actions to best suit the business needs of the airline.”
Commercial Analytics will help PAL optimize revenue per passenger instead of the historically used revenue per seat model – a key component of achieving total revenue optimization. This ground-breaking, real-time solution analyzes historical and future revenue trends through integrated air fare, ancillary product, and partner revenue metrics with predictive intelligence. This is the only solution in the market that can measure the impact of passenger behavior, helping PAL become more customer-centric.
“We are proud to partner with Sabre to help us identify new revenue streams and improve efficiencies,” said Dina May F. Flores, vice president – Revenue Management, Philippine Airlines. “This will provide us relevant insights to help us better understand our customers’ buying behavior. This will help us attain our goal of becoming a five-star airline and a source of pride for Filipinos everywhere.”
Commercial Analytics solves business challenges through a combination of intuitive role based user experience, advanced analytics and integrated data through the rest of the Sabre portfolio. It can also integrate with multiple reservation systems making Commercial Analytics a key part of Sabre’s already industry-leading suite of data and analytic solutions – underscoring the company’s commitment to invest in solutions that address the real-time needs of the travel industry.