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Published on : Wednesday, June 29, 2016
Global travel technology leader Sabre Corporation has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak peek at its game-changing Sabre Red Workspace. The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.
Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels.
“Data, analytics, personalization and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveler needs,” said Sean Menke, president of Sabre Travel Network. “Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimisation and true personalisation.”
Sabre will begin upgrading travel agency customers to the new solution in early 2017, after a pilot later this year.“Asia Pacific’s travel market is expanding – fact. Rapid economic growth and rising expendable incomes across the region’s burgeoning middle classes keep driving up demand. But with this, traveler expectations are also on the rise. We’re a region that dominates the global mobile economy and easier access to extensive travel information online continues to drive a more informed, more demanding traveller,” commented Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific. “Expectations for choice, flexibility, price and personalisation are at an all-time high. The release of the new Sabre Red Workspace will help travel retailers and suppliers respond directly to this new generation of traveller.”
Agents and suppliers who have been involved in the development of the innovative solution have helped drive the user interface of the new travel marketplace solution, combining the look and feel of a consumer-focused website with insights, tools and features that help drive more personalized offerings to sell travel more effectively.
“Sabre has always been very committed to bringing new technologies to market, but what’s so effective about their approach is the investment made to ensure these solutions are highly adaptive and relevant for all their customers, wherever we are in the world. We’re very excited to be part of the early testing and adoption for this new release of Sabre Red Workspace, which we predict will take travel shopping in Asia Pacific to the next level,” commented Thomas Chong, Managing Director and CEO of CWT/Holiday Tours Malaysia.
“Sabre is a global company with a very local approach. We’re delighted to be working closely with Sabre’s local APAC teams to bring the next generation of smart travel booking technology into play in this region,” added Ms. Lily Agonoy, Managing Director of BCD Travel Hong Kong”.