Published on : Friday, July 26, 2019
ALIBABA Cloud, the data intelligence arm of Alibaba Group, and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) have inked an agreement for training and collaboration in the fields of artificial intelligence (AI), big data and cloud technologies.
SACEOS is Singapore’s trade association for the meetings, incentives, conventions and exhibitions (MICE) industry.
The Memorandum of Understanding (MOU), which was signed on Thursday at the Singapore MICE Forum 2019, comes as Singapore seeks to maintain its edge as the top Asian destination amid an increasingly competitive MICE and hospitality landscape, Alibaba Cloud.
According to statistics from the Singapore Tourism Board (STB), MICE visitors made up 15 per cent of arrivals in Singapore, and 22 per cent of spending in the first half of 2018, with MICE visitors rising by 14 per cent, and tourism receipts from MICE growing by 10 per cent last year, as compared to the same period in 2017.
As part of the collaboration, SACEOS and its members will examine the use of Alibaba Cloud data intelligence solutions. SACEOS and Alibaba Cloud will also explore hosting training and workshops to equip SACEOS members with the technology competencies to transform their businesses.
As part of the agreement, Alibaba Cloud will also share its technology know-how in data intelligence to deliver high-traffic events. Some examples include AI technologies like Natural Language Processing solutions from machine translation, speech-to-text or text-to-speech that can overcome communication barriers, as well as big data solutions where the MICE industry may tap Alibaba Cloud’s data analytics ability to transform data into actionable insights and create innovations for the industry.
With Alibaba Cloud’s Mini Program Cloud, Singapore hospitality industries like event organisers, hotels and resorts, restaurants and retail companies can easily build and launch mini programs into the Alibaba ecosystem, connecting with millions of Chinese visitors to Singapore.