San Diego to generate record tourism revenue

Published on : Friday, December 18, 2015

San DiegoThe tourism industry here is all set to tabulate calendar-year records for number of visitors, how much money they spent and hotel room tax revenue generated, the San Diego Tourism Authority (STDA) reported Thursday.


The SDTA, the successor to the Convention and Visitors Bureau, expected that 34.2 million people will visit San Diego by the end of this year, spending $9.9 billion, staying for a combined 16.9 million nights in hotels, and adding $266 million in room tax revenue to the local government coffers.


“While San Diego has traditionally been a popular travel destination, the region’s appeal to travellers from around the world continues to grow and strengthen,” said SDTA President and CEO Joe Terzi.


Earlier, the SDTA announced that convention bookings reached a 10- year high with commitments for 1 million future hotel room stays.


The increased business comes amid a marketing effort that included an $8.9 million television, print, online and billboard advertising campaign, along with the retention of a marketing representative in Australia.


Tourism promotion was derailed two years ago during a funding fight between the hotel industry and then-Mayor Bob Filner. Advertising didn’t get going again in a major way until 2014.


Terzi pointed out that hotel tax revenue goes into local government general funds, which pay for basic services like public safety and parks.


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