Santa Cruz County Tourism reaches the mark of $1 billion for first time ever

Published on : Friday, May 17, 2019

The Santa Cruz County saw its tourism industry reach the mark of U.S. dollars one billion in 2018 which is a first for the region. Visit Santa Cruz County attributed the milestone to several factors, including a strong push to attract foreign visitors. Along with domestic travellers, tourists from Britain, Germany and Australia are visiting in large numbers, as are nearby Canadians, according to Christina Glynn, communications director/film commissioner for Visit Santa Cruz County.

 

 

 

 

 

The county’s tourism spending has made steady gains over the last eight years, according to Glynn. In 2017, the tourism spending was U.S. dollars 976 million. The dollars are tallied based on tourism spending in various sectors such as lodging, food service and other tourism-specific categories as per Glynn.

 

 

 

 

What Santa Cruz County has to offer is iconic Highway 1, legendary surf culture, coastal redwoods, a thriving arts scene, boutique wineries and a robust farm-to-table movement.

 

 

 

In 2010, the county moved to a new funding innovation called the ‘TBID’ or ‘Tourism Business Improvement District.’ The TBID is controlled by the county’s tourism-related businesses who agree to an assessment on their guests.

 

 

Glynn explained that prior to the TBID funding for tourism marketing came from the ‘Transient Occupancy Tax’ (hotel bed tax) which had to be shared with other regional services. When the TBID system was implemented in Santa Cruz County, the Visit Santa Cruz County marketing budget more than doubled to $2.2 million.

 

 

They need to differentiate themselves from other California coastal destinations.

 

 

Related Posts

Tags: , ,


(No Like Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 sahic 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 21 TheHotelShowSaudiArabia 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. SAHIC

      September 16 - September 17
    2. THE HOTEL SHOW DUBAI

      September 17 - September 19
    3. THE LEISURE SHOW

      September 17 - September 19
    4. TAAPE

      September 19 - September 21
    5. IITM Delhi

      September 20 - September 22
Get our toolbar!
Review www.travelandtourworld.com on alexa.com