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Published on : Monday, March 20, 2017
SATTE 2017 (South Asia Travel and Tourism Exchange), the leading B2B event ended successfully in Pragati Maidan, New Delhi, as a full-fledged trade show. In its 24th year, it managed to increase visitor count by 35%. The three-day show spread over an area of 18,000 square meters was the biggest event ever with more than 850 exhibitors, from across 35 countries and 25 Indian states.
Foreign buyers from over 50 countries attended SATTE along with Indian trade buyers in thousands to shop for Indian and international tourism products. The event was inaugurated by Chief Guest, Dr Mahesh Sharma, Union Minister of State for Tourism & Culture (Independent Charge) and Civil Aviation, Govt. of India along with other dignitaries from travel and tourism fraternity. According to Vinod Zutshi, Secretary, Ministry of Tourism, Government of India on SATTE’s growing popularity in global tourism, “I am happy to note that SATTE 2017 is being represented by more exhibitors and participant than previous years.
SATTE has certainly emerged as an internationally known platform for the domestic and international buyers. Ministry of Tourism has always been supportive of SATTE and SATTE 2017 is completely in sync with every initiative take by the ministry to increase India’s share in the global tourism market.
I hope SATTE will continue to highlight the diversity of Indian tourism to all its participants.” To quote Minister Sharma, “We have taken initiatives that now connect almost 160 countries through e-visa facility. It is a vision of our government to take tourism to the new heights. We are taking care of our infrastructure through Ministry of Roads and Transport.
The country has 7,500 km of coastline, beautiful four weathers, 73 per cent of the Himalayas, and more, but need help from friends in the travel industry to promote the destination.” The expo saw the participation from almost all state tourism boards. While Turkey, Dubai, Sri Lanka and Thailand were partner countries, Sharjah was the feature country for SATTE 2017.