Published on : Friday, February 17, 2017
UBM India commenced 2017 on a robust note with its biggest travel trade engagement show ‘SATTE 2017’ at Pragati Maidan in New Delhi today. In its 24th edition, the three day event is witnessing participation from the cross section of global and Indian travel and tourism markets. Most importantly, in an extremely significant tie up, SKAL, a professional organization of international tourism leaders, announced its association with UBM India to host the 78th edition of the SKAL World Congress, for the first time in India, at Hyderabad from October 5-8, 2017.
South Asia’s largest and most reputed tourism show witnessed a ribbon cutting ceremony at the venue to begin the proceedings formally with Chief Guest Shri Kapil Mishra — Minister for Water, Tourism, Culture, Arts and Language – doing the honours along with Mr Michael Duck, Executive Vice President, UBM Asia, and Mr Yogesh Mudras, Managing Director, UBM India, in the presence of a number of key dignitaries.
SATTE provides a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favoured industry platform is also well-supported by the Ministry of Tourism, Government of India and ‘Make in India’ initiative of the Govt. of India.
The expo saw participation from almost all State Tourism Boards. As far as NTOs are concerned, USA, Mexico, Czech Republic, Spain, Russia, Singapore, Malaysia, China, Hong Kong, Japan, Korea, Israel, Thailand, Indonesia, Macau, Fiji, Bhutan, Nepal, Sri Lanka, Abu Dhabi, Dubai, New Zealand, Reunion Island, Turkey and Egypt amongst others have participated with Peru, Vietnam and Sharjah joining in for the first time. While Turkey, Dubai, Sri Lanka and Thailand are partner countries, Sharjah is the feature country for SATTE 2017. Similarly, in India, Madhya Pradesh, Gujarat, Maharashtra and Karnataka are the partner states while Odisha is the Premium Partner State and Jammu & Kashmir is the feature state for this year.
SATTE 2017 also saw an active participation from hospitality players such as, Carlson Rezidor Hotel Group, ITDC, Sterling Resorts, Dubai Parks & Resorts, Movenpick Hotel & Resorts, Minor Hotels, Melia Hotels International, ONYX Hospitality Group, Ramee Group of Hotels, Shangri –La Hotels and Resorts, Venetian Cotai amongst others. Apart from NTOs and State Tourism Boards, travel & hospitality companies, airlines, cruiseliners, DMCs, OTAs and tourism products have also joined the event. SATTE works closely with renowned travel associations, organisations and media houses, keeping visitors and buyers at the show well-informed on trends and updates of the industry.
This year too, SATTE continues to receive support of international organisations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Indian Convention Promotion Bureau (ICPB), Pacific Asia Travel Association (PATA), Society for Incentive Travel Excellence (SITE), SKAL International, United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI), Outbound Tour Operators Association of India (OTOAI) and IATA Agents Association of India (IAAI), to name a few.
In a foreword message to SATTE, Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO) said, “SATTE’s dynamic growth mirrors international tourism’s rapid expansion, with Asia and the Pacific being increasingly seen as the new centre of gravity for global travel…Significantly, SATTE 2017 is one of the first meetings of the international tourism community in South Asia since the launch of the International Year of Sustainable Tourism for Development 2017 in January. Proclaimed by the United Nations General Assembly, the International Year is a crucial moment to make tourism an effective and dynamic tool in building a safer, more inclusive, prosperous and sustainable world for all.”
Speaking on the 24th edition of SATTE, Mr. Yogesh Mudras, Managing Director, UBM India said, “The current economic conditions have placed the world of tourism at an extremely interesting juncture, especially when seen from India’s perspective. This is where a travel and tourism show of SATTE’s stature is so significant. Backed by international organizations and Indian associations, SATTE will strive to analyze trends, forecast future developments, come up with viable solutions and of course, help businesses thrive. Be it the overwhelming response from exhibitors, or the discussions at our conference pertaining to trending subjects like sustainable tourism, how to create irresistible travel packages, or understanding the nuances of the GST, SATTE is a wholesome experience that no travel professional can afford to miss. Every year, we put in our best efforts to make the show more promising than the last one and we are looking forward to some constructive and interesting developments and trends from SATTE’s 2017 edition.”
He added, “Our government has also shown a lot of promise for the tourism sector with the recent Union Budget. Apportioning Rs 3.9 lakh crores to infrastructure development, developing tourism zones in partnership with states, identifying 2,000 km of coastal roads for development, and granting Rs. 64,000 crores for national highways are very forwarded thinking measures by the Government which are bound to improve tourism and the general standard of living.
SATTE, South Asia’s leading B2B travel and tourism trade exhibition, has worked its way to become a catalyst for the Indian travel and tourism sector with each visitor approaching the expo with high expectancy from the event and its offerings. Visitors at the signature expo witnessed a number of innovative features including a special start-up pavilion that encouraged travel startups, power-packed knowledge forums and conferences, a B2B Scheduler that serves as a business matchmaker, Chai Adda, cultural entertainment acts and Destination Theme Nights, to name a few.
The key sessions at SATTE 2017 covered subjects that encompass new trends and insights pertaining to the sector. SATTE hosted three panel discussions on Day one that brought together stakeholders of the industry on a single platform, allowing exchange of ideas and adding value to Indian tourism. With the Government of India’s ‘Make in India’ scheme working in full swing, The panel discussion included trending topics such as ‘Responsible Tourism’, ‘Make in India and Tourism’ and ‘Talk show on GST’.
As a pre-cursor to the expo, UBM India hosted the SATTE Awards 2017 for the first time. The awards evening was an endeavour to recognize and celebrate the excellence, achievements and innovations of key stakeholders in the Travel and Tourism industry and was based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE. The awards night also included networking opportunities, presentations and other features. The 19 awards covered various segments of the travel and tourism industry including airlines, cruise, tour operators, hotels, destinations, online travel portals, to name just a few. In its first edition, the Awards received an overwhelming response from the travel and industry.