Published on : Thursday, February 15, 2018
UBM India’s leading B2B travel trade engagement show SATTE was held at Pragati Maidan in New Delhi this year. The event came to a successful close with a remarkable 37% increase in visitor footfall in its Silver Jubilee edition. The three day business networking trade show got bigger this year with participation from more than 1000 exhibitors, over 50 countries and 28 Indian states.
The event was inaugurated and graced by the Chief Guest Mr. KJ Alphons, Minister for Tourism (I/C), Govt. of India, along with various other ministers and dignitaries.
SATTE provides a comprehensive platform for domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) for coming together and conducting business, providing innovations, as well as promoting inbound, outbound and domestic tourism in India. SATTE is also well-supported by the Ministry of Tourism, Government of India and ‘Make in India’ initiative of the Govt. of India.
SATTE 2018 witnessed several exciting partnerships and announcements that hope to initiate new trends in the industry. This year, the event hosted two glamorous networking evenings in association with Feature Destination — Mauritius and Feature Attraction — Madame Tussauds.
To quote minister KJ Alphons, “It is a pleasure to attend a platform such as SATTE that brings the entire industry together. 2017 has been amazing for India from the tourism perspective, with a growth of 15.2% in terms of foreign tourist arrivals. When it comes to domestic tourism, we had 1.8 billion travels (not travelers) in the country. In three years from now, we aim to double the amount of international tourist arrival in India, increase the contribution of the tourism industry to a GDP of 10% from the current 6.8% and double the employment contribution. Tourism is the best weapon against terrorism anywhere in the world, apart from its other obvious advantages.”
This year SATTE saw record participation from Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Jammu & Kashmir, Goa & Odisha and Himachal Pradesh to Andhra Pradesh, Telangana, Karnataka, Kerala, Punjab, Uttrakhand, Delhi, Jharkhand, Andaman and West Bengal along with an array of State Tourism Boards, with many of them increasing their presence at the 25th edition. The eight North Eastern states have participated in the Incredible India Pavilion of the Ministry of Tourism, Govt. of India.
As far as NTOs are concerned, Spain, Peru, Czech Republic, Ho Chi Minh City, Singapore, Hong Kong, Macau, Turkey, Philippines, Japan, South Korea, Fiji, New Zealand, Nepal, Bhutan, Bangladesh, Azerbaijan, Egypt, Israel, Sharjah, Dubai, Sri Lanka, Thailand, Malaysia, Taiwan, Mauritius, Indonesia, Abu Dhabi, Visit Russia, Visit Florida and Las Vegas and Oman, amongst others showcased their destinations and launches.
SATTE 2018 witnessed the return of Taiwan, Mauritius, Bangladesh, Philippines on the floor. While Turkey, Thailand, Sri Lanka and Dubai were partner countries, Mauritius and Madame Tussauds were feature destination and feature attraction, respectively. Gujarat, Madhya Pradesh, Rajasthan, Maharashtra, Goa, Odisha and Jammu & Kashmir were partner states for this year. The event is being supported by the Ministry of Tourism, Govt. of India.
In its 25th edition, SATTE witnessed an increase in participation from an array of hospitality players and products like Movenpick, Neemrana, Treebo, Sterling Resorts, Minor Hotels, Dusit, Melia Hotels International, Shangri -La Hotels and Resorts, DS Group, Choice Hotels, Abad Hotels, Lords Hotels among many others.