Published on : Friday, March 10, 2017
Adnan Boustaji, Saudi deputy head of mission to Germany opened Saudi’s pavilion at the 2017 Berlin Stock Exchange for Tourism on Wednesday. Present on this occasion were Abdulaziz bin Mohammed Al-Saleh, the acting cultural attache in Berlin, and the acting vice president for marketing and programs at the General Authority for Tourism and National Heritage, Abdullah bin Abdulmalik Al-Morshid. Both of them briefed Boustaji on the pavilion’s activities.
Boustaji expressed his delight for the pavilion, which showcases the Kingdom’s history and tourist sites and stressed the importance of participating in the global forum. Boustaji highlighted Saudi’s efforts for promoting tourism and its cultural heritage and stressed the need for increasing tourism investment in the region by cooperation with global companies in tourism and hospitality domains. Boustaji thanked Prince Sultan bin Salman, President of the General Authority for Tourism and National Heritage, for enabling the Kingdom to take part in the exhibition. According to Al-Morshid, the annual exhibition is an “important opportunity to educate the world about the heritage of the Kingdom and its cultural depth, as well as about the cultural renaissance it is currently witnessing.” Participants at the pavilion include Saudi Arabian Airlines, the General Authority for Civil Aviation, King Abdullah Economic City, the National Program for Conferences and Exhibitions, the Guest Houses Co., and several hotels and tourism companies.