Savannah Becomes First “Live City” in SCAD Project

Published on : Thursday, November 14, 2013

visit savannahSavannah College of Art and Design (SCAD), in partnership with Hewlett-Packard (HP), has chosen Savannah as the first “Live City.” Starting today, visitors to Savannah can scan places like Bay Street, Broughton Street, Forsyth Park, River Street and City Market on their phones to see the location come to life through HP’s augmented reality (AR) app, Aurasma. These enhanced digital experiences, known as “auras,” can be triggered anywhere the user sees the call-to-action, which is the Aurasma app icon.

As part of a class assignment, SCAD students designed the auras that appear when a location is scanned. They also created marketing materials including posters and a map of site “triggers” for the Visitor Centers.

“We’re excited that Savannah is the first city included in this interactive experience.” said Joseph Marinelli, Visit Savannah president. “This is different from our traditional marketing efforts, and we’re intrigued to see how this will enhance the overall visitor experience.”

Upon downloading the free Aurasma app from the App Store or Google Play, visitors follow the “livesavannah” channel within the app and then scan any AR-enhanced object or poster to unlock layers of digital information including text and animations. This interactive experience creates a self-guided tour around the city of Savannah merging the physical world with the digital.

“According to TripAdvisor, 56 percent of travelers accessed the internet through their mobile phone while on a trip,” said Jeremy Harvey, Visit Savannah vice president of marketing & communications. “Technology like Aurasma helps us meet the expectations of the modern traveler.”

Other participating businesses in Savannah include Byrd’s Cookie Company and Oatland Island Wildlife Center

 

Source:- Visit Savannah

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