Savvy Brits get a head start on holiday bookings

Published on : Tuesday, January 12, 2016

Savvy BritsIn the traditionally busy sales period post-Christmas, savvy consumers have started to take advantage of holiday bargains, with ABTA Members offering deals such as low deposits, big discounts and free child places. Early indications are positive, with industry figures showing the number of overseas holidays booked to date are up 10% year-on-year*.


Tried and trusted destinations including Spain, Portugal, the Caribbean, and the US, are performing particularly well and holidaymakers are being encouraged to book early to make sure they can get the holiday they want.


ABTA research has shown that in general, people are more likely to book holidays further in advance, with 29% of people booking earlier in 2015 than they did the previous year **. The top three reasons for booking early are cheaper prices/better deals (53%), more chance of availability (35%) and better choice (30%).


The early booking trend is being driven by young people (16-24 year olds) and families with children under 5, with 42% and 37%* respectively booking further in advance in the past 12 months than in previous years.


As the travel industry launches some of its best deals, early bookers can also take advantage of discounted rates and low deposits, which means easier budget planning throughout the year, as well as free child places offering a great deal for families. With unsettled weather predicted until the end of January, having something to look forward to in the cold winter months is another advantage of booking now.


Mark Tanzer, ABTA Chief Executive said: “Early bookers are able to take advantage of a range of benefits and discounts, so we hope that customers will make the most of these. These benefits are even more pronounced for families, where availability of child places for the summer months can fill up quickly.”


ABTA’s top reasons to book early:

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