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Published on : Thursday, July 14, 2016
The new images will be used by both Contiki and Tourism Ireland to promote holidays to the island of Ireland – both online and in brochures. Contiki offers a range of international tour packages for the 18 to 35 year-old market, five of which include Ireland – so this collaboration is a great opportunity to target our important ‘social energiser’ audience.
Photo shoots took place in Cork – at Blarney Castle, the English Market and the Franciscan Well Brewery on the North Mall; in Co Clare at the Cliffs of Moher; and in Galway City around Quay Street and the Spanish Arch.
Jenny Jensma, Tourism Ireland’s Brand Manger, said: “Tourism Ireland was delighted to collaborate with Contiki on this project, to capture new images for online and print promotions. ‘Social energisers’ are a key target audience for us – typically young couples or adult groups looking for excitement, new experiences and fun, social holidays somewhere new and different.”
Source:- Tourism Ireland
Tags: Tourism Ireland