Published on : Tuesday, February 7, 2017
Employees today spend about 30 percent of their working time in meetings.* Creating a positive and effective meeting culture is consequently becoming increasingly business-critical for companies. This is why Scandic is now investing significantly in its meetings offering in the Nordic countries and Europe. During 2017, Scandic will launch a new meetings concept and train close to 500 meeting advisors at its hotels in cooperation with global creative business school, Hyper Island.
The new concept is in response to increased demands from Scandic’s corporate customers. More than 2,000 customers and meeting planners were asked about what is important for successful meetings. The results of the survey showed that they are looking for customized solutions, personal attention and advice from the planning stage to implementation and evaluation. In addition, they also want more inspiration and creative solutions as well as advice on how to achieve this.
As a result, Scandic is now training new meeting advisors who will have specialist knowledge about how to have successful meetings. Sixty people in the Nordic region will undergo extensive training to become certified meeting advisors and about 400 of Scandic’s conference hosts will be trained in the art of creating effective meetings. The aim is to have at least two advisors per hotel, or nearly 500 in total in the Nordic countries and Europe.
– In close dialogue with our customers, we are investing substantially to become the leading participant in the meetings industry in the Nordic region. We’re addressing everything it takes to create a great meeting, from advice and structure to food and furnishings at the venue, says Thomas Engelhart, Commercial Director for Scandic Hotels Group.
Scandic’s meeting advisor training has been developed together with Hyper Island which will offer a customer-focused training module on how to organize meetings of the future. Among other things, the advisors will learn how to use various tools to design innovative meetings tailored to customer needs.
– With its basis in digital solutions and learning, Hyper Island is one of today’s brightest companies when it comes to innovation. They think one step ahead and will contribute solutions that we’ll need for next-generation meetings. Together, we will give our meeting advisors a toolbox equipped with new methods and ways of thinking, says Erika Olsson, Director of Meetings at Scandic Hotels.
Scandic’s meetings concept also includes other new features and services designed for the needs of tomorrow. Food is an integral part of the meeting experience and a new food concept has been developed to suit everyone, regardless of allergies or preferences. And since customers are also demanding technical tools such as registration and networking apps, Scandic’s concept gives them the opportunity to choose between a variety of additional services such as broadcasting and gamification.
The meeting concept is already being tested at six select hotels including Scandic Infra City in Stockholm, Scandic St. Olavs plass in Oslo and Scandic Sydhavnen in Copenhagen.