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Published on : Thursday, June 4, 2015
Scandic received the award for its successful acquisition of Rica Hotels that took place in 2014. The acquisition of Rica was one of the biggest consolidations in the Nordic hotel market in years, and it contributed 72 hotels to Scandic’s already solid hotel portfolio. In Norway alone, Scandic increased its coverage by 65 hotels and further strengthened its position as the leading hotel chain in the Nordic region.
“When we extended our portfolio with the addition of Rica hotels, we took Scandic to a
whole new level in the Nordic hotel market, which was an important milestone in Scandic’s development. Today, we have a hotel portfolio that offers everything from the pulse of the big city to hotels close to fantastic natural experiences,” says Frank Fiskers, President & CEO of Scandic Hotels.
Frank Fiskers also participates in the conference as a panelist on the topic of trends and tendencies in the Nordic hotel market.