Scandinavian Airlines employees are sharing their love for the region for inspiring tourism

Published on : Wednesday, October 16, 2019

Scandinavian Airlines employees are sharing their love for the region for inspiring tourism.


The effort, produced by SAS and BKRY AB, a member of the NoA Family, includes four short films. It brings back the theme, “Scandinavia Starts at Takeoff.”


The campaign originally launched after the airline reviewed its communications to potential international visitors to Denmark, Norway and/or Sweden. With the help of market research and data, the airline was able to identify the best features of Scandinavia and the most popular reasons to visit the region from Europe, Asia, and the US.
To re-launch the concept, thousands of employees were asked to submit their recommendations for two open casting calls. Three employees were picked and filmed on location, and they were asked about what they love most about Scandinavia.


A 90-second spot is a compilation of the three individual spots that feature Rasmus, Sara and Tomas.


To quote Max Knagge, general manager, North America, at SAS, “We have thousands of SAS employees who can share the places they love in Scandinavia with the world.”


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