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Published on : Saturday, November 16, 2013
The Business Tourism Scotland: Conference 2013 took place earlier this week bringing together business tourism experts from all over the world highlighting innovative ways
for Scottish businesses to engage with their clients.
The event, at the Glasgow SECC on Monday, November 11, 2013, drew in over 300 business people from across the Scottish business tourism industry helping them
maximise business opportunities using ground-breaking technology.
An industry steering group worked along with Scottish Enterprise, VisitScotland, Glasgow City Marketing Bureau, Marketing Edinburgh, Dundee and Angus Convention Bureau, and Visit Aberdeen to organise the event.
Speakers at the largest event on the Scottish business tourism calendar, included Dr Paul
Redmond, famous for his studies in generational theory and how businesses can engage effectively with clients across generations.
Million Dollar Round Table Director Ray Kopcinski and renowned Event Producer Clare Amsel looked at new technologies dominating the world and the importance of realising that ‘the future is now’.
This year saw the introduction of ‘Local Heroes’ sessions, where Scottish businesses including ScotlandHour, Machrihanish Dunes Golf Club and other exemplifying best practice in areas such as collaboration, social media, customer service, people development and sustainability shared their successes with delegates. Visitors to the conference also had an exclusive opportunity to ‘Meet the Buyers’ through an engaging buyers panel discussion to find out exactly what business tourism customers are looking for from Scotland.
Neil Brownlee, Head of VisitScotland’s Business Tourism Unit said: “Business tourism is worth £1.9bn to the Scottish economy, but we must evolve to ensure we stay ahead of our global competitors. The world is changing and businesses must innovate and reinvent themselves consistently to maximise growth.