Scotland targets foreign tourists to boost revenue via hunting

Published on : Saturday, August 6, 2016

Scotland targets foreign touristsTourism authorities promoting Scottish country sports such as grouse shooting and deer stalking are targeting foreign hunters in an attempt to pump an extra a £30 million into the economy within the next four years.

Hunting enthusiasts in the Far East will also be targeted by the Scottish Country Sports Tourism Group (SCSTG) in a move expected to take tourism spending from £155m to £185m come 2020.

A marketing campaign to promote centuries-old outdoor pursuits will see advertising efforts extended to North America, Scandinavia, France and Germany.

Andrew Grainger, SCSTG project co-ordinator, said European countries are “critical” markets to expand country sports.

He said: “We plan to commission a couple of short films and use these via social media channels to highlight the unique aspects of country sports in Scotland.

“We will look at doing some marketing in North America, perhaps in 2018/19, once the economic conditions there are more stable, and would also like to engage with markets in the Far East.”

Visitors from across the UK, Europe and further afield have been attracted to Scotland to take advantage of field sports like shooting, stalking and fishing.

It is believed social media campaigns will be waged to attract more people to traditional activities such as shooting and fishing.

There is currently a really strong attraction for European visitors and this is expected to contribute to an increase in the value of country sports tourism in Scotland.

The SCSTG has recently launched new initiatives, including an updated website with improved accessibility, which we believe will help expose country sports to an even wider audience in future.

Rural Economy Secretary Fergus Ewing has praised Scotland’s estates for generating tourism and employment.

Among the Scottish estates proving popular with visitors is Culachy Estate, which draws people to Fort Augustus from the likes of as far afield as Germany, Sweden, Austria and Holland.

The value of tourism at Culachy has allowed the creation of a new cottage for student gamekeepers.

Last week, some moorland estates signalled that the grouse shooting season may be delayed in some parts of Scotland due to the unusually cold spring weather.

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