Published on : Monday, September 25, 2017
While attending the Edinburgh Ambassador Dinner, Fiona Hyslop, the Cabinet Secretary for culture, tourism and external affairs has congratulated more than 75 representatives from Edinburgh’s business, scientific and academic elite on the significant role they had played, which has generated about £941 million for the local economy in the last 21 years.
In the last 12 months alone this had included confirming events such as Eurocities 2018 and the European Association of Neurosurgical Societies Workshop 2018.
The event took place at the Edinburgh Corn Exchange and the annual dinner was attended by world recognised business and tourism industry leaders in their field, including the University of Edinburgh, Moredun Research Institute, NHS Research Scotland and The Royal Infirmary of Edinburgh.
Edinburgh is the best business city with a global reach and global ambitions. Attracting major conferences and exhibitions to the capital city of Scotland and to other towns and cities across the country, helps reinforce Scotland’s qualifications as a top international destination for business tourists.
The business ambassadors play a key role as the bridge between other key economic sectors and attracting events and helping secure inward investment. They have a compelling story to tell about Edinburgh.
Elaine Miller, ambassador and association bid manager at Convention Edinburgh, said that by working closely with Convention Edinburgh and our city partners, ambassadors play a crucial role not only in bringing new events to Edinburgh, but raising the global profile of Edinburgh’s centres of excellence.
Across key sectors, such as life sciences, renewable, technology and creative industries, our ambassadors are helping to generate future interest and investment in Edinburgh and Scotland.
This programme was overseen by Convention Edinburgh. The business tourism arm of the city’s official marketing agency, Marketing Edinburgh, the Edinburgh Ambassador Programme has more than 500 members, working together to promote Edinburgh as a host destination for national and international conferences and events.