Scottish venues told to adapt for ‘Generation Y’

Published on : Wednesday, November 13, 2013

HBAAHotels and venues must adapt their offer before Generation Y and the Millennials take over from the Baby Boomers and Generation X, according to experts.

 

Ray Kopcinski, chairman elect of the Professional Convention Management Association (PCMA), told delegates at the Business Tourism Scotland conference  on Monday 11th November that by 2030, some 78 million business travellers will have been born after 1980.

 
“They have a different set of characteristics from the generations before them and they represent the fastest-growing population in business,” he said.

 

The conference, organised by Visit Scotland and Scottish Enterprise, took place at the SECC Glasgow. It opened with a keynote by Dr Paul Redmond from the University of Liverpool, which defined this new generation of customers.

 

Kopcinski said: “We’ve heard that Generation Y is constantly plugged into technology so they expect free and pervasive connectivity wherever they go. The lines between their work and play are more blurred, so they see hotel rooms as an extension of their office as well as somewhere to relax. And they want to be treated as individuals, so they appreciate high levels of customer service and those touches that make them feel unique.”

 

The one-day conference for the Scottish events industry also featured a session by Crystal Interactive managing director Chris Elmitt, which analysed different delegate personalities and how they react to various event scenarios.

 

Scottish suppliers, hotels and venues also heard from a panel of buyers, which included George P Johnson’s Kevin Jackson, Rick Stainton from Smyle and Dale Parmenter from Drp Group.

 

The panelists highlighted Scotland’s unique destination selling points but warned that a Scottish referendum on independence from the UK planned for September 2014 would likely cause uncertainty amongst corporate buyers.

 

Source:- HBAA

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 wtm_london17
  • 04 AIME 2018
  • 12 indywood 17
  • 16 TT Warsaw 2017
  • 18 TTF17
  • 19 Emitt 18
  • 19 IITM
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com