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Published on : Monday, April 11, 2016
Senshi Digital, the pioneering Glasgow-based web design and digital marketing specialist, is turbo-charging its remarkable relationship with Gray Line, the largest and oldest providers of sightseeing tours on the planet.
The small Scottish company, which was established only in 2008, has effectively become a trusted technology partner of the Denver-based multi-national, which provides tours and experiences in more than 700 locations, spanning six continents.
Over the past two years, Senshi has created bespoke web identities for nearly 30 of Gray Line’s 150 destination specialists, generating revenue in six figures and allowing the company to expand its team to ten, with more coming on board next year.
Now Senshi is working towards a target which will see it providing services to between 40% and 50% of Gray Line’s destination teams, with the aim of helping to double its sales to the US giant over the next two years.
Chris Torres, director of Senshi Digital, said: “It is a huge tribute to the team at Senshi that a US company of the size and scale of Gray Line is coming to this little enterprise in Scotland in preference to the many big name agencies in the US and Europe.
“Since we established our relationship with Gray Line, we have created many tailored websites for it all over the world, and it now treats us as if we were part of the business, as their technology partner.”
Senshi Digital has made its name by focusing on and delivering for tourism-related clients, who account for some 70% of its current £800,000 turnover – though it also provides services in other sectors.
One of its key selling points is its use of a specialised booking engine called TourCMS for content management and it was TourCMS which effected the original introduction to Gray Line, which was founded in 1910 to run tours round Washington DC.
Torres flew to Las Vegas to meet Gray Line president and CEO Brad Weber and executive vice president Brett Asbury, who signed the Glasgow company up to provide web services, digital marketing and brand development.