Published on : Tuesday, December 5, 2017
Sharjah Commerce and Tourism Development Authority (SCTDA) organized the 4th Hospitality Industry Forum at Sharjah under the theme “Continuous Innovation”, which is highlighting the robust expansion of the tourism sector in United Arab Emirates from 2016 to 2017.
The local hospitality sector of Sarjah revenues witnessed a remarkable 7.8 percent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for local, regional and international tourists.
The latest edition of 4th Hospitality Industry Forum features three sessions related to the growth of Sharjah’s tourism and hospitality sector: ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing,’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’
The Sharjah Hospitality Results session highlights the presentation of main tourism indicators in the emirate during 2016 to 2017.
Sharjah Commerce and Tourism Development Authority (SCTDA) discuss the key indicators measuring the performance of hotel establishments, including the number of guest arrivals, guest nights, occupancy rates and revenue generated.
The topics in 4th Hospitality Industry Forum also highlight the key growth areas in source markets through tracking the number of hotel guests by nationality, in addition to reviewing techniques and advanced strategies used for innovative tourism marketing and the challenges faced during their implementation.