Published on : Friday, May 19, 2017
Emirates is more and more becoming a mono-destination rather a mere transit hub for South-east Asian visitors flying to Europe and other countries in the Middle East. Mr. Arnold D’Souza, the Dubai-based Cozmo Travel’s sales manager – holidays, calculates a 20 percent yearly growth in terms of mono-destination holidays from Malaysia and 10 percent from Singapore respectively.
To quote D’Souza, ‘we have seen a growing trend (from Malaysia) over the last two and a half years. In the past, Dubai was a transit stop (one- to two-night stay) for Malaysian Muslims going for Hajj or on their way to Europe. Now their stays have lengthened to four nights or more. The trend became apparent in the Singapore market more recently last year. “We see interest from the (Singapore) FIT family segments who are willing to spend five to six nights in Dubai alone,”
Various striking theme parks and world-class attractions like Burj Khalifa and The Dubai Mall was actually triggered with an increase in visitor number in Singapore., D’Souza also notices that Malaysians and Singaporeans are now developing a taste more for experimental tours with culture and historic components. The managing director of MyWay Tourism in Dubai, Hana El Khanagry observes that mono-destination travel is fast catching on among leisure and incentive groups as well.