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Published on : Thursday, November 26, 2015
Seabourn Cruise Line today appointed NYC-based Figliulo&Partners its new agency of record after a competitive review conducted by Mercer Island Group. F&P will handle all creative and strategy responsibilities for the ultra-luxury, small-ship cruise line, as well as lead a cross-functional team of existing agency partners.
“We chose F&P for the agency’s strategic thinking and nimble approach, along with the team’s keen understanding of the ultra-luxury marketplace,” said John Delaney, Seabourn’s SVP, Global Marketing & Sales. “In F&P, not only have we found the ideal mix of skills to architect the next phase in our development, we’ve found a new partner who shares our mission to create experiences beyond the expected in places beyond the ordinary.”
Seabourn, part of the Carnival Cruise Lines group, is widely seen as the pioneers in ultra-luxury cruising and has ambitious plans to double their capacity in the next few years (the Seabourn Encore is scheduled to debut in late 2016). The first work by F&P is anticipated to launch in Q2 2016. The integrated campaign will support Seabourn’s expansion and efforts to attract a new audience to sail with, while retaining loyalists who rave about the line’s nearly 1:1 crew-to-guest ratio and award-winning experience.
“We are a company of globe trotters with a real passion for travel and an appetite to create brilliant work,” said Mark Figliulo, Founder and CEO of F&P. “We’re excited because Seabourn has reinvented what a cruise can be.”
Seabourn joins F&P’s roster of clients of media, entertainment, alcohol and travel clients. Earlier this year, the agency was named Creative AOR for Virgin Atlantic Airways and recently launched additional work for the airline promoting its Premium Economy cabin. In recognition of their commitment to innovation and creativity, F&P was also recently ranked #4 on Advertising Age’s 50 Best Places to Work in Advertising & Media list.
About Seabourn Cruise Line
Seabourn is consistently ranked among the world’s top travel choices by professional critics and the discerning readers of prestigious travel publications such as Departures, Travel + Leisure and Conde Nast Traveler. Its stylish, distinctive cruising vacations are renowned for:
Intimate ships with no more than 300 suites
Unique itineraries visiting must-see cities and hidden gems where larger ships cannot follow
Intuitive, gracious service provided by a staff passionate about pleasing our guests
Spacious all-suite accommodations with sweeping ocean views — many with verandas
Gourmet dining experiences as fine as the best restaurants anywhere
Open bars throughout the ship and fine wines poured with lunch and dinner
Seabourn is a proud member of World’s Leading Cruise Lines. The exclusive alliance also includes Carnival Cruise Lines, Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, AIDA, P&O Cruises UK, P&O Cruises Australia and fathom. Seabourn is a brand of Carnival Corporation and plc (NYSE: CCL) (LSE: CCL) and (NYSE: CUK). It has formed a partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO) to help protect World Heritage, and also supports the Ocean Conservation & Tourism Alliance, dedicated to education and promotion of best practices for protecting the marine environment.
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