Sedona in Arizona underwent massive damage in terms of tourism

Published on : Wednesday, November 8, 2017

Sedona in ArizonaAs Matt Moore, Chief Creative Officer and partner at OH Partners say that he will never disremember the moment he realized that what has been messed up all.

 
As he says they were standing atop one of the highest peaks in Sedona, Arizona, offering a wonderful view of the red rock valley below. Close to the site, a 100-year-old tree had merged with 7 feet up its trunk. They formed an arch together, which sat a narrow trail. A 4-inch stick was extending outward from the ground. The guide explained that he had built this trail few years back. Matt’s sarcastic response was, “Well, then, why did you leave this stupid stick here for everyone to trip on?

 

That’s exactly the problem with your advertising.” The guide in return blurted back at Moore and said “When we made this trail, we cut that scrub brush down where it was flat to the ground. But so many hikers came to this trail over and over again that, after just two years, the soil eroded away, leaving that tree’s root exposed.”

 
Thousands of hikers and their boots had smuggled off those 4 inches of missing soil on the boots, an unexpected measurement of our success.

 
For long time now, Sedona has been a popular tourist destination. People couldn’t find it because of the advertising. It’s one of the most beautiful places on Earth and that’s true. Travelers across the world visit this spot as a stop on the way to the Grand Canyon or to visit world-class hotels, resorts, spas, restaurants and fine art galleries, all situated in and around the massive red rock formations carved out over millions of years.

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