Published on : Wednesday, March 22, 2017
The prospect of tourism itineraries and products in the Russian regions of Silk Road occupied the centerstage of a debates of a seminar conducted on 12th March in Moscow by the UNWTO. The Seminar was held in the framework of the UNWTO Silk Road Programme in cooperation with the Russian Federal Agency for Tourism and the Intourmarket Tourism Fair.
Silk Road tourism itineraries and products in Russia as well as marketing and branding opportunities received major attention during the seminar in Moscow. Representatives of the Russian regions and tourism stakeholders from the public and private sector attended the event, which was a great platform for showcasing and exchanging best practices. The event was moderated by Leonid Gelibterman, President of the International Center of Wine and Gastronomy of the Russian Federation. The regions of Astrakhan and Caucasus, and the Republics of Dagestan, Tatarstan, Altai and Buryatia, showcased innovative tourism offers based on their Silk Road heritage. Gastronomy, natural splendor and intangible heritage were named as main elements for driving development of Silk Road tourism in Russia.
One of the principal highlights of the seminar was the need for working towards the establishment of a trans-regional cooperation framework for the Russian regions on the Silk Road. The 7th UNWTO Silk Road Task Force meeting will be held in Valencia, Spain on 30-31 March 2017.