Published on : Monday, February 20, 2017
Currently, the commissioners of Seminole are looking forward to maximize the country’s utilization of social media platforms. Last week, the county officials have unveiled new plans for a new marketing initiative that would be leveraging social media as a primary tool to lure in tourists.
They have decided to make a transition from the conventional procedures of publishing advertisements in brochures, magazines and newspapers.
The initiative is going to be launched in the following months. It calls for hiring a marketing company that is expert in social media management to ensure that when people use search engines to plan their holiday getaways, links to Seminole County would appear on their screen at the topmost space.
Through this grand initiative, the local government plans to use the Orlando Sanford International Airport this year to motivate visitors to reside in the 5,000 hotel rooms of Seminole.
Even if tourists arrive in the theme parks of Orlando, they would be encouraged to consider spending leisurely moments in Seminole for a short while, or they would be inspired to paddle down Wekiva River or visit downtown Sanford. The tourism officials of the country said that Seminole welcomes about 722,000 tourists in 2016.
Brenda Carey, the commissioner of Seminole said that youngsters nowadays spend a major chunk of their time online and therefore tend to ignore reading the newspapers anymore as they obtain all kind of information from the social media platforms.
Therefore, the travel companies should make it a point to utilize the social channels intelligently.
Since the year 2008, Seminole has entered into a contract with Paradise that is a advertising company of South Florida. The contract concludes on 30th September.
Last week, commissioners had agreed to accept bids for a company that has a strong focus on social media.
Apart from tourism marketing, Seminole has largely been dependent on social media platforms including Facebook, Twitter and NextDoor to declare county information such as severe weather alerts, pet adoptions, gardening classes and bear-management restrictions.
Now, Seminole officials said that they are eager to observe how social media offers their country an exposure.
Tricia Setzer, the chief administrator for the Seminole’s office for economic development and community relations said that social media has become very popular of late.