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Published on : Monday, July 18, 2016
Shanghai and New York City entered a two-year tourism partnership on Thursday to promote tourism in both these nations. This is the first-ever partnership between the Shanghai Municipal Administration and the NYC & Company.
This partnership agreement would make it a point to host outdoor media advertisement campaigns and launch new initiatives to boost tourism in New York and Shanghai. The best practices associated with tourism marketing would also be shared between these two nations.
New York is hopeful of luring an increased number of tourists from Shanghai, since it is the most popular destination for Chinese tourists, as declared by the CEO of NYC & Company, Fred Dixon. NYC & Company is in charge of promoting the New York City.
As much as 1,59,000 visitors from Shanghai and 8,52,000 Chinese travelers have visited New York during the last year. Dixon predicted that this year, at least 9,21,000 tourists would be traveling to New York City. He also added that in the year 2018, the number of tourists visiting New York City would be a million.
Dixon said that the tourists from China love to indulge in sightseeing and shopping in New York.
Shanghai is also an attractive tourist destination for people of the US. Last year, over 6,36,000 tourists traveled to Shanghai from the US, a sharp rise by 0.61 from the year 2014.
The tourism industry in Shanghai has been prospering thanks to the Shanghai Tower and a brand new Disney resort, as declared by the head of the tourism bureau of Shanghai, Yang Jinsong.
Since January, Shanghai has been granting a visa-free entry for international tourists for 6 days. And, since last July, this city has a tax refund policy for international tourists from 51 nations.
The partnership represents a part of the China-US Tourism Year that had been initiated in February.
Shanghai has already begun to promote New York in four of its subway stations. And, from 26th September to 23rd October, 164 bus shelters would be established in the New York City in order to promote Shanghai.