Published on : Monday, April 3, 2017
At an exclusive reception at The Taj Mahal Palace, Mumbai, Acting President of Shangri-La Hotels and Resorts Madhu Rao and Rakesh Sarna, MD and CEO Taj Hotels Palaces Resorts Safaris officially launched “Warmer Welcomes” – the integration of Shangri-La’s Golden Circle and Taj’s InnerCircle loyalty programmes across a portfolio of over 200 hotels under the Shangri-La and Taj brands.
A first for the hotel industry – “Warmer Welcomes” is a leading partnership offering members of Shangri-La Golden Circle and Taj InnerCircle loyalty programmes reciprocal benefits and the opportunity to earn their preferred loyalty currency when staying at any Shangri-La or Taj property located in 131 destinations in China, India, South East Asia, the Middle East, United Kingdom, Europe, Africa and The Americas. In addition to enjoying personal recognition, guests can instantly convert points to redeem awards and benefits from either programme. A highly visual microsite, was customised for the alliance and responds digitally across all devices.
Embracing the spirit of “Warmer Welcomes” and to celebrate its debut, Shangri-La is rewarding Taj InnerCircle members staying at Shangri-La with triple Taj Inner Circle Points (TIC Points). Similarly, Shangri-La Golden Circle members staying at a Taj property will receive triple Golden Circle Award Points (GC Award Points).