Published on : Friday, March 17, 2017
The Sharjah Investment and Development Authority (Shurooq) is reinforcing the emirate’s status as one of the Middle East’s leading tourism destinations at the world’s leading travel trade show in ITB Berlin 2017. For this it will be promoting four of its most impressive hospitality venues under the umbrella of Sharjah Tourism and Commerce Development Authority.
Shurooq is attracting interest from trade visitors across five continents at the ITB Berlin 2017, which is being held in Germany from March 8th-12th.
Shurooq is delivering the message that Sharjah is rapidly becoming a favourite on the regional tourism map by promoting four new hospitality facilities and highlighting its portfolio of tourism projects, with a focus on the Mleiha Archaeological and Eco-Tourism Destination and Al Noor Island.
Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq, said, “This is the 10th consecutive year Shurooq has participated at ITB Berlin to reveal the latest hospitality projects we plan to inaugurate, and each year they become more exciting and attract more attention.”
The developments for 2017 included Al Bait Hotel at the Heart of Sharjah project, Kingfisher Lodge in Kalba, Fossil Rock Lodge at the Mleiha Archaeological and Eco-tourism Destination and Al Badayer Oasis’s Lodge and Lounges.
“Shurooq has arranged a meeting with a group of business people interested in investing in the tourism industry to discuss potential opportunities offered by our projects, including entertainment and hospitality,” he added.
Al Bait Hotel is a truly authentic Emirati hotel, designed to offer guests an exceptional hospitality experience in Sharjah.
The recently announced Kingfisher Lodge is Shurooq’s debut tourism project in 2017 that will be implemented in collaboration with the Sharjah Environment and Protected Areas Authority. The luxurious tented camp offers a unique hospitality experience within Al Qurm Nature Reserve in the heart of Kalba.
Al Badayer Oasis project is expected to become one of Shurooq’s premium leisure and adventure destinations in Sharjah.
The Mleiha Archaeological and Eco-Tourism Destination is among the most prominent and promising tourist attractions in Sharjah, outlining the emirate’s history and heritage as part of the UAE’s civilization and culture.
Al Noor Island is one of Shurooq’s newest tourism and leisure destinations. Located in Sharjah’s Khalid Lagoon, opposite to Al Noor Mosque, Al Noor Island combines nature, art and architecture.
ITB Berlin attracts thousands of visitors and experts as well as leaders and key decision makers in the travel and tourism industry from all around the world to meet and discuss the latest developments in the global tourism sector.
This year’s ITB Berlin is expected to draw approximately 26,000 experts, 120,000 visitors with commercial interests and more than 10,000 exhibitors from 187 countries. It is expected to generate 7 billion euros.