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Published on : Wednesday, June 29, 2016
Sheraton formally opened its Four Points hotel in Havana for business yesterday (June 28). With this official opening, Four Points has become the first hotel in Cuba to be managed by a U.S. chain in more than 50 years.
Located in the Miramar neighborhood, the hotel – to date known as the Hotel Quinta Avenida – is included in the contract signed between U.S.-based Starwood and Cuba to operate two hotels in the capital, the first such agreement of its kind since 1959, announced on the eve of President Barack Obama's visit to the island last March, Bernama news reported.
Simultaneously, remodeling of the building will be undertaken as per the vision and standards of Four Points by Sheraton, a division of Starwood mainly geared toward business travelers.
Before yearend, Starwood will also take over the operation of the mixed-management Hotel Inglaterra, located in a prime location in Old Havana.
After the December 2014 announcement of the rapprochement between Washington and Havana, Cuba has experienced a boom in foreign tourist arrivals, with more than 3.5 million people visiting the island in 2015.
The increase in tourists forecast for this year will translate into a significant demand for lodging. Of the currently available 62,000 hotel rooms in Cuba, more than 60 percent have foreign marketing contracts and 16 percent are managed by mixed companies.