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Published on : Tuesday, December 8, 2015
Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, today announced the addition of five properties across Asia Pacific to Sheraton Grand, the brand’s new premier tier of hotels recognised for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Joining other Sheraton Grand properties across the globe, the brand welcomes Sheraton Grand Mirage Resort, Gold Coast, Sheraton Grand Hangzhou Wetland Park Resort, Sheraton Grand Xishuangbanna Hotel, Sheraton Grand Hangzhou Binjiang Hotel and Sheraton Grand Incheon Hotel to this new designation. Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.
“As Starwood’s largest and most global brand, we look to continue our work to firmly keep Sheraton in the spotlight across the globe including Asia Pacific,” said Stephen Ho, President, Starwood Hotels & Resorts Asia Pacific. “The new designation of these properties as a Sheraton Grand is testament to the strength of the brand in Asia Pacific, synonymous with exceptional guest experiences and quality.”
A Grand Welcome
As part of the burgeoning network, these five properties continue to represent high-touch elements associated with the new elevated tier:
“We are excited to unveil these Sheraton properties in Asia Pacific with the Sheraton Grand designation,” said Vincent Ong, Senior Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. “Building upon the brand’s strong resonance with travellers in the region, we expect many of Asia Pacific’s premier Sheraton hotels to achieve the Sheraton Grand designation, representing the best of the brand; and in line with our goal of welcoming 100 Sheraton Grand hotels across the globe by early 2017.”
Showcasing the Best of the Sheraton Brand around the World
Having launched in August 2015, Sheraton Grand celebrates the brand’s best-in-class hotels, each hand-selected based on a specific list of criteria ranging from sophisticated design and sought-after destinations, to unrivalled standards of service and impressive hotel amenities. Sheraton Grand properties to date include:
A Clear Vision
Sheraton Grand is just one of many initiatives currently underway for Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. A nod to the plan’s clear five year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; the launch of a new elevated food and beverage lobby program, Paired; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.