Short-term dip in visitors after shooting in Las Vegas

Published on : Monday, October 16, 2017

vegasAfter the aftermath massacre that killed 58 people at an outdoor music festival Las Vegas’ tourism is bracing for changes while the analysts who track the finances of the city’s casinos companies predicts that Las Vegas tourism will face a slump due to shooting.
The security measures need improvement by the casinos and police after the gunman Stephan Paddock brought more than 20 rifles in his hotel room and drove a car full of explosives in the parking garage.
There is a dedicated phone line for the victims  and the family members being displayed on the electronic billboards that in a way promotes restaurants, concerts, pool and other entertainment.
There was a black and white billboard with the message that read as, ‘We have been there for you during the good times.Thankyou for being there for us now”.
The airplanes were still boarding tourists and the convention goes went on with their meetings, it is difficult to gauge the effect that the shooting had on Las Vegas’s tourism
There will be some effect on the industry though as the stock prices of the main casinos showed  slump, analysts with investment bank Morgan Stanley predicted that the demand for Las Vegas will go down for six months and there will be 4 to 6 % of economic effect.

 

A report revealed the effect of terrorist attack on ‘revenue per available room’ that measures the lodging company’s performance measures the potential impact of shooting across different market. It stated that not all markets were alike but effect on tourism of events for  Orlando, Florida, nightclub attack was gradually less pronounced.

 

 

Paddock,  a professional video poker player before killing himself had shattered windows of his hotel suite on the 32nd floor of the Mandalay bay Hotel casino  and gunfired during the Route 91 Harvest country music festival. His car had a deadly cargo of 1,600 rounds of ammunition and 90 pounds of chemical explosives.

 

 

Spokesperson of MGM Resorts International ( the parent company of the Mandalay Bay)  said that the company had increased its security while Micheal McCall, university professor of hospitality business mentioned that the Las Vegas hotel operators should make their guests feel valued and comfortable post the shooting.

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