Shoulder season giving maximum boost to the Prince Edward Island tourism

Published on : Friday, July 28, 2017

indexMajority of people loves a P.E.I. summer. However, it is June and September that have witnessed the major growth as the Island has been posting record numbers in the last couple of years.
For the last three years, tourism records on the Prince Edward Island have been broken consecutively. This happened mainly due to success in the shoulder season. From the year 2011 to 2016, June and September have witnessed the greatest growth in percentage, in terms of total overnight stays.

Tourism growth by month, 2011-16

June – 53.7%

July – 23.4%

August- 24.8%

September – 33.4%

Kevin Mouflier, CEO of the Tourism Industry Association of P.E.I., hopes that growth to carries on in the same manner.
“We see the fall season growing to be as big as the summer months,” said Mouflier.

He said, June will also be a prime target for the forthcoming five-year plan for tourism. The number of visitors in June was roughly same to September’s in 2016, and June outperformed September in 2013 and 2014.

Mouflier also said that festivals and events like Fall Flavours, have played a great part in the success and will carry on to be a part of future planning. Side by side, ihe industry is equally targeting experiential tourism, including partnering with Indigenous communities. “The priority is the month of June at this point, but we need to be looking past that,” said Mouflier.


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