The Other Side of NY marketing campaign

Thursday, April 18, 2019

Destination Niagara USA has launched a spring marketing campaign titled The Other Side of NY in partnership with Delaware North and Niagara Falls State Park. The focus is on New York City and surrounding boroughs.  It also highlights the various adventures to be had on the ‘other side of NY.’

As per Michael Barnes, general manager at Niagara Falls State Park for Delaware North, this partnership with Destination Niagara USA will give chance to promote the nation’s oldest state park. He hopes that this campaign will generate increased visitation from the New York City area.

‘The Other Side of New York’ campaign runs through May 5.

The campaign includes both physical advertising on the streets of New York City via bus shelters as well as a paid social media campaign that specifically geo-targets New York City residents. The campaign also advertises the availability and convenience of the Discovery Pass, which allows visitors to purchase one ticket and visit six attractions.

Angela P. Berti, director of marketing and public affairs for Niagara Falls State Park, said, “We are grateful to have partners like Delaware North and Destination Niagara USA to help spread the word about not only Niagara Falls State Park, but for all there is to do here in Niagara Falls USA.”

Hope that New Yorkers and visitors to New York City will come and see what The Other Side of NY holds.

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