Published on : Tuesday, November 21, 2017
During early 2018 the alliance is expected to be launched with the creation of a bespoke Silver Trade Advisor magazine that will be distributed to the Advantage member and their customers.
Advantage mentioned that the above 50s age group will better resonate well with the members.
Paula Lacey the group commercial and membership director said that with 35% of the UK’s population is more than 50-plus and the members have revealed that this market was important as their business naturally attracted the age group.
The synergy between Advantage and Silver Trade Advisor was undeniable and he was excited to take the first step in the long-term and close partnership with Silver Travel Advisor.
In the long term Advantage Travel Partnership and Silver Travel Advisor will expand and will include training for Advanatge members. The members will later get a soon-to-be launched official accredited Silver Travel Advisor status.
Till now Silver Travel Advisor has 80,000 members. Debbie Marshall, the managing director of Silver Travel Advisor said that it delves deep into more than 50s market . It offers wide-range offering, there is travel advice by the expert writers, creation of insightful research and training on how to communicate with the growing segment.
It is expected that Advantage will further work with Silver Travel Advisor to conduct research into the mature traveller market.