Published on : Wednesday, August 9, 2017
Simpleview, a leading provider of CRM and CMS platforms plus digital marketing solutions for Convention Bureaux and Destination Marketing Organisations (DMOs), and ICCA, the International Congress and Convention Association, have collaborated on their combined meetings import and export processes within the Simpleview CRM system. These CRM updates will streamline the process for Convention Bureaux and DMOs to submit ICCA-compliant meetings data to the association database.
Simpleview’s product team implemented updates to the CRM platform making it simpler for Simpleview users to meet ICCA meetings submission guidelines. This means ICCA members can quickly and easily export qualifying meetings data from Simpleview CRM to the ICCA database using the dedicated ICCA Meeting Report option. Simpleview’s CRM import tool has also been enhanced to work with ICCA’s meetings database. In addition, country fields have been added to the Meeting Sales Profile area to assist bureaux with reporting on meetings that rotate between countries.
“We discussed the CRM updates with the ICCA team during IMEX in Frankfurt,” said Kirsten Van Detta, Simpleview’s Product Manager – CRM. “We are all very excited about the increased efficiencies and accuracy Simpleview CRM users will experience going forward. It means ICAA members who are Simpleview CRM customers will be spending less time cross referencing databases and manually entering data in two systems. Now they can invest more time in prospecting and pursuing new business opportunities.”
ICCA CEO Martin Sirk commented: “Simpleview’s upgrade in collaboration with our team to make their CRM as “ICCA data friendly” as possible is great news for the ICCA member convention bureaux who use this system and are looking for new ways to improve their business competitiveness. It will enable our members to more efficiently and effectively target international association meetings, more accurately monitor their destination’s statistical data, and to improve the feedback they provide to ICCA.”