Sindh tourism industry needs complete revamp for sustenance

Published on : Friday, March 17, 2017

Sindh tourismIn order to further improve the soft image of Sindh province and to boost its economy, the neglected tourism sector of the province needs considerable overhauling.

The Sindh province, in spite of its diverse geographical features, including seashores, plains, forests, rivers, hills and deserts, besides world famous tourist attractions of Mohenjo Daro, Makli, Ranikot, Arore and Kotdeji, receives an insignificant number of local and international tourists. The main reasons for lagging behind in the tourism industry are vision-less leadership, high corruption at government level, incompetent and non-professional bureaucracy.

Tourism is a vital industry of Pakistan. In Pakistan, Punjab province is earning billions of rupees in tourism sector due to better marketing, image building, professional bureaucracy and visionary political leadership. In the same way, Sindh can also surpass Punjab and other provinces in tourism, if the provincial government is serious and committed in promoting and advancing the sector.

Lots of people visit the hill stations of Balochistan, Punjab, KP and northern areas and spend a huge amount of money every year, but Sindh, despite the passage of decades, has yet to create an all weather bus-travel road to its lone hill station of Gorakh.

Sindh has lots of potentials for developing its lucrative tourism sector with its attractive beaches and other areas, which can be developed as tourist resorts and parks. Local and international investment could be invited to this lucrative sector, but the obstacle seems to be the lack of political will. There are complaints of huge corruption in sectors like culture, tourism, archives and libraries; and Sindh anti-corruption department, the FIA and the NAB should initiate probes into these scams to unearth loot and plunder of the budgetary funds and ensure that this taxpayer money is spent honestly and properly.

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