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Published on : Friday, May 29, 2015
Open for a month of nominations till 3 July 2015, the public and industry are encouraged and can nominate key outstanding organisations and/or exceptional frontline service staff for the Singapore Experience Awards (SEA) 2015 .Organised annually by the Singapore Tourism Board, this Awards aim to continuously inspire and raise the bar in experience creation by celebrating and acknowledging exceptional organisations and individuals that have delivered distinctive and compelling Singapore experiences.
Recognising excellent and differentiated experiences
Since its inception in 2009, SEA has honoured individuals and organisations represented across various tourism industries, including Attractions, Business Travel and MICE, Dining, Entertainment, Hospitality, Learning Travel, Medical Travel and Retail, in exemplifying the spirit of pushing the envelope and delivering unique, quality experiences in their offerings.
“Since the inception of the Awards, many businesses are not just raising and focusing on their experience delivery standards; which remain important, but also emphasising on differentiating and customising their products and services to enhance experiences and entrench loyalty for their customers,” said Ms Choo Huei Miin, Director of Visitor Experience and Capability Development. “One of last year’s award recipient, SingEx Exhibition Ventures, was a good example of how these qualities were exemplified,” she added.
SingEx Exhibition Ventures was named Exhibition Organiser of the Year 2014 for organising GreenUrbanScape Asia 2013, an event platform for the landscaping and greenery industry. The company understood the needs of their attendees and leveraged the use of technology to deliver an exceptional experience for conference participants. For instance, interactive digital platforms were also introduced specially to increase business networking amongst the attendees and exhibitors, thus adding greater value to their conference experience.
“The recognition has certainly spurred us to raise our delivery standards and strive to deliver positive impact to our clients and conference participants. It bears testimony to the difference we are making in Singapore’s MICE industry and economy. We will continue to strive for excellence in our events and service delivery,” commented Mr Aloysius Arlando, Chief Executive Officer of SingEx Holdings, which owns SingEx Exhibition Ventures.
Recognising frontline service
The frontline service staff play an instrumental role in the delivery of an exceptional experience, and it requires the right attitude, patience and personal dedication in service delivery to maintain consistently high standards. SEA has been recognising frontline service staff with these unique attributes, such as recipient for Customer Service – Hotel 2014 and 2010, Shaik Shidek B Shaik Osman (Shaik Shidek).
For Shaik Shidek, who is part of the lobby concierge team at The Westin Singapore, each day of work brings new challenges and more excitement.
“It is always about exceeding expectations, going that extra mile to make someone’s day, and knowing that I have created a memorable, personalised stay for all our guests motivates me and also makes my job special and immensely fulfilling,” said Shaik Shidek.