Singapore plans to attract more Chinese visitors

Published on : Friday, September 8, 2017

SingaporeThe Singapore Tourism Board is planning to attract more Chinese visitors to the Lion City – in a bid to engage with the Chinese tourists on a deeper level.

 
To quote STB’s chief executive Lionel Yeo, “Most of the Chinese have some level of familiarity with Singapore. They know the Singapore story, they know our founding prime minister. We want to invite them to know us in a deeper and more intimate way.”

 
Last year, Chinese tourists were the top spenders in Singapore, with $3.5 billion worth of spendings, which was mostly spent on shopping. Some 2.86 million Chinese tourists visited the Republic last year, making it the No. 2 visitor market, behind Indonesia and ahead of Malaysia.

 
STB launched its new branding campaign in Beijing on Thursday with singers Stefanie Sun as its new tourism ambassador in China and Nathan Hartono as one of the brand personalities.

 
While she introduced attractions such as Universal Studio and Marina Bay Sands to the Chinese back then, this time, it is about inviting them to see the Singaporean lifestyle.

 
“The millennial segment is a very big one for Chinese. Research has shown that they are seeking to explore a destination in a much deeper way. They want to go beyond the usual tourism landmarks, they want to live like a local, see where the locals eat and hang out,” said Mr. Yeo.

 
Yeo said that given the growing affluence and savviness of the Chinese, many are attracted to exotic destinations in far-flung places such as Brazil, but said Singapore remains one of their most favorite destinations.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 11 AHIF 2017
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 15 leisure 17
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 hospitalityqatar 17
  • 17 worldmiceday 2017
  • 18 TRAVEL-TECH-MIDDLE 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 TTG Incontri 2017
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com