Published on : Monday, April 3, 2017
The Singapore Tourism Board (STB) is targeting Indian tourists as its primary source market consumers for cruise packages after the reports portray that in 2016, out of the 1.2 million people on board, about 100,000 were from India and that marks a 29% increase from the 2015 statistics.
Also, on account of the potential number of the nationals, the STB had hosted the second Indian Cruise Forum in Mumbai with an aim to deal with the challenges and opportunities of the Indian travel industry.
This one-day event was attended by more than 120 people hailing from various tourism sectors including GB Srithar, Regional Director for South Asia, Middle East & Africa who have been leading the seminars. He said in a recent press release to the local media that India is an important key source market for cruising options out of Singapore.
Srtithar mentioned that nearly 34% of Mumbai families are ready to spend $1,500 to $3,000 on a cruise ship vacation.
And, nearly 500 travellers would be willing to cruise in Singapore. The STB would be interested in strengthening its tourism initiatives in order to promote South Asian cruise travels in general. Peter Kollar, the head of International Training and Development at Cruise Lines International Association also spoke about the branding and marketing aspect of cruise travel to potential customers.
Annie Chang, the Director of Cruise at STB have the idea that Singapore continues to be the leading cruise destination is Southeast Asia.
At the end of the year, the nation would see the docking of two gigantic cruise vessels in its harbors. Royal Caribbean International and Genting Dream have announced plans to stay at Singapore for its global holiday tour. Also, in the year 2018, there would be 72 sails from the Mariner of the Seas, Ovation of the Seas and Voyager of the Seas.