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Published on : Monday, March 21, 2016
Singapore Tourism Board forecasts tourism receipts to be in the range of S$22.0 to $22.4 billion (0 – 2%) this year.
In 2015, visitor arrivals grew by 0.9 per cent to 15.2 million and tourism receipts declined by 6.8 per cent to S$22.0 billion.
Singapore Tourism Board (STB) Chief Executive Mr Lionel Yeo said in a statement, “We are encouraged by the upturn in visitor arrivals from May onwards that led to a positive growth for the whole of 2015. Of particular note is the 2 per cent growth in leisure visitor arrivals2 in 2015, which helped offset the decline in BTMICE visitor arrivals. This shows that Singapore remains attractive as a leisure destination.”
STB in a statement mentioned that increasing regional competition will also pose challenges to Singapore’s tourism sector while Singapore remains poised to benefit from the projected growth in outbound travel in the Asia Pacific region.
STB said it will continue to intensify its marketing efforts by expanding into more secondary cities in Singapore’s top source markets, and building more marketing partnerships with trade and non-trade partners such as airlines and banks. It will also run global campaigns to reinforce the perception of Singapore as a top business event destination and work with trade partners to drive business event attendance.
To boost industry competitiveness, STB will introduce manpower-related initiatives for other tourism industries in addition to the sector manpower plan that it had already implemented for the Hotels industry last year. It will also partner stakeholders to develop more in-depth and holistic experiences such as themed and immersive trails and digital solutions in more cultural precincts to bring out the heritage of the precincts in a more compelling manner.