Singapore Tourism Board data shows increase in Chinese tourists

Published on : Thursday, July 20, 2017

imagesData from the Singapore Tourism Board (STB) shows that visitors from China spent an estimated $3.52 billion while visiting Singapore last year, which is a 39 per cent or almost $1 billion increase from 2015.

In the first quarter of 2017, visitors from China increased by 13.7 per cent, overtaking Indonesia as the fastest growing market for tourist arrivals. Singapore Tourism Board statistics exhibit that 2.86 million Chinese visitors arrived in Singapore last year.

Chinese tourists in Singapore are on the increase. While Australia is still one of the top destinations for Chinese travelers, they are now aiming to discover more exotic lands, with increased travel to Europe, the US, South America and Central America and decreased travel to Japan and South Korea.

Tour buses and group travel were on their way out for Chinese travellers, with independent travel now making up 51 per cent, eco-tours 14 per cent, and backpacking 12 per cent. Even elderly travelers are on the rise.

Recent data predicts that spending on global travel will increase by 10% in the next 12 months, with much of that increase dedicated to more dining and entertainment experiences. There is much more focus on relaxing, exploring local culture, dining and sightseeing. Interestingly, shopping is no longer the main attraction for many travelers.

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