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Published on : Monday, July 27, 2015
In a move to create greater synergies across its global suite of marketing activities, the Singapore Tourism Board (STB) will be calling a combined agency pitch for its creative, digital and production services in August 2015.
It is looking for a global network agency that can integrate creative, digital and production capabilities, a combination that is in line with industry trends and best practices.
Consortia are also welcome to participate in the tender, which will be launched via an open Request for Proposal to be published on the government procurement portal, GeBIZ.
“As STB continues on our journey towards quality tourism, we are seeking world-class agency partners who are able to offer bold and impactful solutions, while providing a holistic and strategic perspective on the global STB account,” said Ms Lynette Pang, Assistant Chief Executive, Singapore Tourism Board.
Proposals should demonstrate a creative and integrated multi-channel approach, and incorporate innovative data-driven ideas that leverage compelling content, and real-time and mobile marketing.
The appointed agency or consortium will be awarded a two-year contract, with an option to extend the contract annually, for a maximum of three years, subject to satisfactory performance.
The current agencies of J. Walter Thompson (creative) and Mirum (digital & production) were appointed in April 2013, and their current contracts end in March 2016. Incumbent media agency MEC will have their contract extended by a year until end March 2017.