Singapore Tourism Board unveils ‘Passion Made Possible’ brand

Published on : Saturday, September 9, 2017

singapore tourism boardIn the last 50 years, Singapore has built a strong reputation as a global business and tourism hub, and is recognized worldwide for its quality infrastructure, safety, stability, connectedness and accessibility.

However, global competition for attracting tourists and investments has intensified, and the media has become more crowded and complex. Visitors have become more discerning in their travel choices. They seek to immerse themselves in cultures and build deeper connections with destinations.

To market Singapore internationally for tourism and business purposes, the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) jointly unveiled a unified brand—“Passion Made Possible”— to showcase Singapore’s unique attitude and mindset.

“This brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people. It will allow us to build a deeper and more personal connection between Singapore and our fans and friends, even when they are not actively thinking about travel,” said STB chief executive Lionel Yeo.

With a different approach from previous brands of STB’s “Your Singapore” and EDB’s “Future Ready Singapore,” Passion Made Possible presents Singapore’s attributes beyond tourism and business. The brand will be unveiled worldwide in various cities throughout Asia-Pacific, Europe and the United States of America.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on