Singapore Tourism Board unveils ‘Passion Made Possible’ brand

Published on : Saturday, September 9, 2017

singapore tourism boardIn the last 50 years, Singapore has built a strong reputation as a global business and tourism hub, and is recognized worldwide for its quality infrastructure, safety, stability, connectedness and accessibility.

However, global competition for attracting tourists and investments has intensified, and the media has become more crowded and complex. Visitors have become more discerning in their travel choices. They seek to immerse themselves in cultures and build deeper connections with destinations.

To market Singapore internationally for tourism and business purposes, the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) jointly unveiled a unified brand—“Passion Made Possible”— to showcase Singapore’s unique attitude and mindset.

“This brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people. It will allow us to build a deeper and more personal connection between Singapore and our fans and friends, even when they are not actively thinking about travel,” said STB chief executive Lionel Yeo.

With a different approach from previous brands of STB’s “Your Singapore” and EDB’s “Future Ready Singapore,” Passion Made Possible presents Singapore’s attributes beyond tourism and business. The brand will be unveiled worldwide in various cities throughout Asia-Pacific, Europe and the United States of America.


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