Singapore Tourism Board works on Tourism Analytics Network for multiple data partnerships

Published on : Thursday, April 19, 2018

Singapore Tourism BoardThe Singapore Tourism Board (STB) is now working on new Singapore Tourism Analytics Network, which analyses and stores all tourism data it currently owns.




Singapore Tourism Analytics Network includes visitor arrivals, modes of travel, traveller spending and movement patterns, as well as website traffic, hotel industry information, and more.




STB chief executive Lionel Yeo explained that Stan has been rolled out within Singapore Tourism Board (STB), and will be made available to partners in future phases.




To pave the way, Singapore Tourism Board has also entered into data partnerships with industry members such as Gardens by the Bay, Sentosa, Wildlife Reserves Singapore and Expedia.



Through Stan, the tourism board looks to empower its staff to conduct customised business analysis and help them make data-driven decisions.




STB’s Tourism Information and Services Hub (TIH) has also gone live following its initial announcement last year. TIH is an integrated B2B2C platform to help businesses connect, collaborate and syndicate tourism information and services in real time.





STB chief executive Lionel Yeo explained that TIH addresses an industry need to have more up-to-date information about tourism offerings, and to have a one-stop source to find out what’s happening in Singapore. This includes information such as opening hours of places, walking trails, the latest deals, etc.




TIH will be made this available to any local or international stakeholder through application programming interfaces (APIs). These APIs allow any industry player to power their own apps or websites with the latest content and smart services from TIH. It also looks to give the industry a competitive edge to quickly build compelling and deep experiences of Singapore.




It will also make all local businesses to increase more visibility for their physical stores, providing opportunities for stakeholders to create content for TIH and instantly have it syndicated to millions of visitors to Singapore.




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