Singapore tourism players are all set to welcome surge in Chinese visitors

Published on : Tuesday, February 13, 2018

Chinese visitorsExperts in the Singapore tourism sector is all prepared to welcome a slice of the Chinese tourist pie, as China turned out to be the largest source in terms of visitors in Singapore for the first time in 2017.

For three years straight, Chinese visitors were simultaneously biggest tourist spenders in Singapore in 2017. InterContinental Singapore general manager Michael Martin explained that ever since 2015, the hotel has made itself a “China-ready” establishment. This signifies, for instance, the staff members are taught Chinese etiquette like presenting a name card with two hands. Also, Mandarin-speaking staffs are easily available to attend to guests and their needs.

Mr Martin stated that the hotel witnessed a 15 percent growth in terms of the number of Chinese guests in 2017 in comparison to 2016. It was a growth seen on a smaller scale at Regent Singapore. It had a 5.1 percent raise in Chinese guests over the same time.

To quote a Regent Singapore spokesman, “We have started seeing a trend where more individual travellers book either directly through the hotel’s website or online travel agents… we have noticed that experiencing new dining trends has also become a focus for these travellers.”

In 2017, 3.2 million Chinese visitors arrived in the Republic, defeating Indonesia, which accounted for three million tourists.

Last year, a record of 17.4 million tourists visited Singapore, as per the Singapore Tourism Board (STB) figures disclosed yesterday.


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