Published on : Thursday, July 11, 2019
Chinese e-commerce giant Meituan has entered a deal with SiteMinder as its first hotel distribution technology partner. At the moment Site Minder is looking to expand its hotel inventory beyond China, it home market.
After the appointment of SiteMinder as its online distribution partner, Meituan mentioned that it has a complete hotel technology stack to attract international hotel markets starting from South-east Asia.
The partnership will be beneficial for Meituan and provide greater access to the lucrative Chinese traveller market.
Zhong Qiang, general manager of Meituan’s overseas accommodation department, said SiteMinder was chosen for its global presence and its appeal to both large hotel chains and independent hotels.
A cooperation deal was struck between Meituan and Compass Hopsitliaty which operates hotels, serviced apartment and resorts across Thailand, Malaysiaand the UL. This will help in making the latter’s flagship store available through both the Meituan and Dianping apps.
The price, location and room status of all hotels run by Compass Hospitality will permit seamless access to its Chinese consumers.
Hotel income management and data analysis will also be covered through the partnership and both parties will be able to jointly explore the Internet and accommodation model built around driving business growth by utilising digital technologies.
There are more than 410 million transacting users in the Meituan’ technology service platform and the company is publicly-listed in Hong Kong. Currently it holds a recent market value of approximately US$52 billion.