Published on : Tuesday, February 23, 2016
The hotel industry’s leading cloud platform, SiteMinder, has today secured a deal with Choctaw Casinos’ lodging properties in Oklahoma, USA, to provide broadened distribution of the three properties’ almost-1000 rooms online. The deal follows the recent multi million-dollar expansion of Choctaw Casino Resort in Durant and the group’s plans for further growth.
“With the increase in hotel rooms at the Choctaw Casino properties we needed to update our technology and expand our channels of distribution, in order to meet our growth needs,” says Alfonso Rodriguez, director of revenue at Choctaw Casino Resort in Durant. “SiteMinder’s Channel Manager provides a strong, sustainable and unified platform to effectively manage and enhance our online reach and presence. We are excited to integrate the platform at our hotel properties and see our bookings increase.”
Adds Mr Rodriguez: “The user interface of SiteMinder’s Channel Manager is simplicity at its best and the product’s accessibility allows amazing operational flexibility.”
SiteMinder’s Channel Manager provides hotels with connections to more than 120 of the world’s top property management systems, central reservation systems and revenue management systems, and more than 300 of its leading booking sites. The Channel Manager led SiteMinder to power more than 27 million reservations worth US$10.8 billion in revenue for its hotel customers over the 12 months to June 2015.
The platform will be deployed at Choctaw Casino’s lodging properties in Durant, Pocola and Grant, Oklahoma.
Fig Cakar, managing director – the Americas at SiteMinder, says, “For travelers, Choctaw Casinos Resorts and Hotel offers terrific amenities and entertainment options, as well as headline acts and great restaurants, all within a southern hospitality-oriented atmosphere. It is a dynamic business and so we knew they needed a technology platform they could grow with; one that removed inefficiencies and provided both the simplicity and connectivity they were after. With SiteMinder’s Channel Manager, Choctaw has that platform and the power to develop a more diversified distribution strategy for maximum visibility online.”