Published on : Thursday, December 21, 2017
Millennials – a marvelously mysterious generation unraveled by global travel app, Skyscanner. Millennials are the largest generation on the planet, with over 400 million in India alone. Currently at the prime of their spending and decision-making years, Millennials are influencing trends across industries and institutions. Disruptive entrepreneurial ideas, living life through smart phones and a preference for brunching are common stereotypes of the Millennial generation, but what they prefer when it comes to travel has largely gone ignored.
The Millennial Travel Study by Skyscanner (www.skyscanner.co.in) touched the pulse of over 1000 Millennials from across the country, quizzing them on their preferred destinations, mode of travel, interests and much more. Here are some pathbreaking revelations about this trending peer group.
Always on the move
Ever enthused and excited about exploring new destinations, Skyscanner notes Millennials’ passion for travelling with 62% of them typically travelling 2 to 5 times a year; a lucky 10%, stated that they globe-trot between 6 to 10 times per year.
International and multi-city lover!
A whopping 80% of Millennial travellers prefer exploring international destinations over domestic locations. Making the most of their time overseas, 50% of Millennials plan to tick of multiple cities in one trip. Thanks to visa schemes such as Schengen, city hopping is a breeze for travellers with a thirst for seeing the world. Skyscanner also noted European destinations are a firm favourite amongst travellers of all age groups, with the United States and New Zealand also making appearances.
There is always a Plan
Contrary to the common perception that Millennials are laidback, it turns out the younger generation are in fact methodical organizers who prefer time in hand to plan an efficient holiday – nearly half of the respondents (45%) book their tickets 3 months prior to their journey date.
Convenience over cost
The Millennial Travel Survey also observed that 86% of Millennial travelers prefer to pay more for convenience of flight schedule, irrespective of cost. This is in stark contrast to non-millennial travellers, 75% of who choose to book a cheaper flight even if is at an anti-social hour or involves a stopover. This is an interesting revelation especially in the light of Indians being such known fans of VFM – Value for Money. Millennials are bucking the age-old trend and choosing convenience over cost. However, 88% of all travellers are still in search of a ‘good’ deal and are willing to shift the date of their travel plans for a better price.
One trend still going strong is solo tripping, finding favour in about 30% of millennials compared to only 18% of non-millennials whose favourite travel companion is family. Choosing independent holidays over ones with families, 40% of the millennial travelers get a chance to visit off the radar destinations, without the added consideration of others travelling with them.
Engaging in the new is a must on the millennial to-do list. According to the survey, 53% of the Millennials prefer to spend on activities and experiences as opposed to food and drinks, shopping and accommodation.
Offbeat is the New Beat
Vacationing in places off the usual travel checklist rates high among the millennials with 40% opting for less frequented destinations. Exploring exotic and unusual locations is a key factor for Millennials while planning their vacay.
With Millennials at the helm of decision making, the travel industry has witnessed a sea change in consumer expectations. In today’s digital age, Millennials are influencing each other’s decisions as they put their lives on social media. The interest and pressure to travel frequently along with experiencing new and different destinations is quite high. And while they seem spontaneous, Millennials are much more organized than they let on. In search for good yet comfortable travel deals, Millennials are planning to spend their money wisely. These are nuances of a very large global fraternity which have a direct impact on the way travel is shaping for the rest of the consumers. The insights from the survey will help not only understand this generation but also prepare for the upcoming travel trends.